by Lore Sjöberg
Sport Scent
What, exactly, does "sport" smell like. If someone
were to ask me to imagine the smell of "sport," I'd
think of the exact scent that deodorant was invented
to disguise, namely unwashed Rugby armpits. I suppose
the idea is to portray yourself as someone who
has played sports in the recent past, and may very well play sports
again, but do City Sanitation Department employees
wear "Sewer Scent" deodorant? C-
Fresh Scent
The question, of course, is "fresh what"? Fresh engine oil,
for instance, wouldn't really hold up against, say,
two-week-old dried lavender as a deodorant scent. Maybe it's
supposed to smell like fresh deodorant, straight out of the
vat the way mom used to make it. C-
Musk Scent
My first experience with the word "musk" was in an
article about skunks in Ranger Rick magazine,
which, combined with a picture of a musk ox a couple
issues later, makes me skeptical of "musk" as a positive
description. In reality, you end up smelling like a really
manly pumpkin pie, which is only a notch or two above
my first impression. C-
Powder Scent
By "powder" here they mean "baby powder," but they don't
put "baby" in the name. I assume this is because they're
trying to market to the lucrative demographic of "people
who want to smell like babies, but who don't want to
admit to themselves that they want to smell like babies."
I wonder if the same marketing team that came up with this
is also responsible for the recent abbreviation of "Baby Boomers"
to just "Boomers." C-
Original Scent
I'm against "original" scents, flavors, or styles. I find it appalling
that companies assume that I'm so intimately familiar with their
product line that I know which item is the original, and which were
afterthoughts. Would you buy "original flavor" Jell-O? Would
you buy a car knowing only that it had "original style" transmission?
Let's stand up as one and eliminate "original" as a product descriptor,
except for "Original Flavor" ramen noodles, because what else are you
going to call it? D
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