So you may have heard about "GoTo.Com," the search engine where you
get what someone else pays for. The idea, in essence, is that advertisers
tell GoTo what searches they want to show up in, and how much they're willing
to pay for a click-through, and they're ranked accordingly.
Now some people would see this is as a way to get rich, a way
to buy love, a way to shake their money-maker at the Web-browsing
public. But not us. We see it as a way to help people. A way to
help a very special demographic that desperately needs it:
people who misspell "orgasm."
Toward that end, we've set up
a separate page,
and told GoTo that we'd like to buy links to it when people
search on the words "orgazzum," "orgasim," or "orgazum." And
for our public service, we're willing to pay them one legal
US cent for every clickthrough.
Yes, that's a lot of money. But it's worth it if we can go to
bed at night knowing that we've made it easier for even one person
to track down sexual information, advice, or entertainment on the Web.
27 Feb 1998: Our buy has gone through. The end of ignorance is at hand.
Sort of. For one word.